Wednesday, October 28, 2009

YRT's Hypocrisy: The Wait is over but Not Over Yet

The image to the left is currently on the York Region Transit (YRT) website's front page on the bottom left hand corner.

The image refers to YRT's promise in it's fall My Transit Newsletter, on page 2, that real time transit information would be available on YRT's website. Basically the promise boils down to a rider, just before starting their trip, being able to log onto www.yrt.ca and checking to see what time the bus will arrive as opposed to the usual YRT's "I pray it is right" schedule. Hopefully this will answer a transit rider's question "is there a bus coming?....soon?". I won't go into how I feel about YRT launching this (GREAT! But you guys have a history of screwing this up....how can a VIVA Bus be at a stop yet on your digital VIVA board show it is 2 minutes away? HUH). No now...not this post at least.

The image posted on their website, above, is hillariously hypocritically badly done that a high school student would fail if this was a web or english project.

First: The first line: "The wait is over" screams to the www.yrt.ca visitor that 'YRT is launching something' and the reader can use this new feature right away. Now before you get too excited keep reading....

Second: The Second line says "Real-time info is coming soon." Which tells the reader that in the near future the Real Time information, as I described above, should be launching soon. But doesn't this contradict the first line where YRT promises that "the wait is over"?

Third: "Stay tuned for updates" reads the third line. If "the wait is over" and "Real-Time info is coming soon" why the need for updates? Shouldn't the Real Time information on www.yrt.ca website be launched already (according to the first line of the graphic) or within the next month be launching (as the second line would indicate as "coming soon")? So, again why the need for updates?

The whole graphic smells of typical YRT hypocrisy (i.e. do this, no do that, no do this) that YRT is becoming known for. It seems YRT has no idea when this thing will be launched (today, tomorrow or sometime in the distant future that we'll update you on).

Now for the other shoe to drop: YRT doesn't have its stuff together on this "Real-Time" and will not launch this feature on www.yrt.ca as it's GPS system, which tracks the location of the buses, currently isn't working on all of it's vehicles. As a case in point, I rode YRT Route 85 on the way home and from Rutherford GO Station to Yonge Street the bus showed "85 to MS Hospital" and didn't show the next stop like it usually does if the GPS System is up and running. Another failure of this system is that the TTC buses, that YRT contracts to provide service in the southern part of York Region, will not be included as YRT isn't even allowed to track these buses for customer service complaints and scheduling issues.

With YRT posting a confusing graphic in a promenint spot on their website, it makes riders wonder if the wait for the "Real-Time Transit Info" will be worth the wait.

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