A great way to expand your audience on social media is through the use of "Hashtags". First popularized by the social network Twitter, hashtags are used to index a message to a certain subject. These hashtagged subjects are usually a topic (e.g. restaurants, networking, etc.), city (e.g. Ottawa, Toronto, Montreal, etc.) or a way to follow an event (e.g. eSAX, etc.). Hashtags generally are a word or phrase preceded by a “#”. Example: #examplehashtag.
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