Many business owners and marketers spend hours trying to optimize their websites and other online advertising material to appear on the first page of search engine results. Social Media is a great tool to not only ensure businesses are showing up in prime locations on search engines like Google, but also ensure the information prospective customers are looking for is found. This is especially so in the restaurant industry which provides a great case study on how business can use social media to ensure customers find the information they need to enjoy a meal.
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