Last fall, a dream was ignited when I was asked a couple of questions:
1. "Do you know anything about social media?"
2. "Do you know how I get my Facebook and Twitter started?"
The answer to that was "yes and here is how you to do it..."
This past year I had spoken to an inspirational friend who relayed she was tired of picking up the phone only to be asked by some big budget marketing agency looking to do her company's social media marketing. No real details were ever given by the marketing genius on the other end of the line. Just the annoying car salesmanship of the guy on the other end saying they will market their business for some obscene amount on a monthly basis thank you very much. As a small business owner and working with many small business neighbours on a daily basis, there was a lack of trust of these marketing agencies in: a) affordability and b) trusting their brand in someone else's hands.
These two issues got me thinking, business owners know they want to be on social media somehow but don't know where to start and the marketing agencies calling slimy telemarketer style out of the blue. This led me to a Kevin O'Leary moment:
"There has to be a better way" - Kevin O'Leary, CBC's Dragon's Den